“Iconic” Yorkshire brewery secures listings in over 200 stores with national retailer

Yorkshire based brewery, T&R Theakston, has announced that it has secured listings for cans of its “iconic” Theakston Old Peculier ale in 240 Asda stores across the UK.

The news comes as the brewery has seen demand for its beers continue to grow in both the on and off trades. Alongside the new listings for Old Peculier, 140 Asda stores nationwide will also be selling cans of Theakston Best Bitter.

First relaunched in can form in 2021, Theakston Best Bitter is a 3.8 per cent ABV golden amber bitter brewed with five different hop varieties, including Target and Challenger.

Simon Theakston, joint managing director of T&R Theakston, commented: “These two new listings are evidence of the continued strength of our portfolio.

“Theakston Old Peculier has continued to capture the attention of the country’s discerning drinkers, and we’re delighted that it is becoming more widely available as a result of this growing partnership with Asda.

“Additionally, to see the increased off-trade success of Theakston Best Bitter speaks to a consumer preference for high-quality, handcrafted beers such as our own.”

“This new listing is testament to the continued work of our sales colleagues to develop our off-trade channel. We’re looking forward to continuing to work with our retail partners during this next stage of off-trade growth, ensuring that our customers can enjoy their favourite beer at home, as well as in pubs and bars across the country.”

By Matthew Neville – Senior Correspondent, Bdaily

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