Canva continues significant investment in Europe with new London campus launch

Canva, the world’s only all-in-one visual communication platform, has unveiled its first European campus in London as the company shared plans to accelerate growth in the market.

Through a media event showcasing new market research, Canva founders Melanie Perkins, Cliff Obrecht and Cameron Adams discussed the role the European market will play in the company’s long-term efforts to remain the “number one visual communication platform of choice”, while also showcasing the company’s strategy for continued growth in the region.

Following Canva’s acquisition of UK based Flourish last year, the company also unveiled a range of new ways Flourish’s “world-leading” data visualisation technology is being embedded as part of Canva’s core product experience. Flourish’s co-founder Duncan Clark also steps into a new role as Canva’s Europe Lead.

The announcement of Canva’s focus on Europe coincides with the “rapid increase and impact” visual communication is having both in the region and globally. The abundance of visual content, both in personal and professional use cases, is said to be influencing how people are communicating at “unprecedented scale”, according to Canva’s research.

The European market has played a significant role in Canva’s growth since launching in 2013, and it is home to some of the company’s fastest growing markets.

With its sights set on diversifying its product suite, the last few years have seen Canva embark on a journey to expand the platform’s core offering and technical strength through a series of strategic Europe based acquisitions.

Canva has acquired six Europe based companies to accelerate its product and technical expertise. These acquisitions include Flourish (2022), Kaleido (2021), Smartmockups (2021), and SlidesCarnival (2021), Pexels (2019), and Pixabay (2019). They represent 100 per cent of Canva’s acquisitions in the last four years.

Melanie Perkins, CEO, Canva, commented: We’re incredibly excited to unveil our first European campus as we continue to deliver on our mission to empower everyone to design.

“From creating world-class data storytelling features, to building truly magical product experiences through AI, our teams across Europe play a critical role in making incredible things possible for our global community.

“As visual communication increasingly becomes table stakes, we’re looking forward to doubling down on our presence in the region to fuel new levels of impact.”

By Matthew Neville – Senior Correspondent, Bdaily

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