BrewDog’s James Watt announces seven-figure investment across five businesses

BrewDog co-founder and CEO James Watt has announced that all five finalists of his Next Unicorn competition will each be taking home a share of his £1m investment, backing an extra two firms who expected to miss out at the contest’s Las Vegas final.

James had initially planned to back three brands in his search for the next billion-dollar business but, having been so impressed by the quality of the final five, the BrewDog boss will now be injecting a minimum of £150k into help propel each finalist on their way to their intended unicorn status.

Announcing the news to the winners at BrewDog’s Las Vegas rooftop bar, James committed to investing an initial £1m of his own cash, with a further £4m up for grabs, should the winning businesses reach particular milestones.

The Next Unicorn winners along with the investment awarded to each:

• Basket: An app allowing shoppers to bookmark potential purchases from any site (£250k).
• Mous: Extra-protective cases and accessories for phone cases, headphones, and other consumer tech (150k).
• Tallow & Ash: A range of planet-friendly laundry shampoos and conditioners, aiming to revolutionise the way clothes are washed (£250k).
• Uncouth: Personalised and prescribed skincare treatments (£150k).
• Yum Bug: Edible bug-based recipe boxes and snacks (£200k).

James Watt on Basket: “It’s difficult to find real innovation in tech and e-commerce, but Basket is something I would 100 per cent use myself. It genuinely helps the consumer and I think it’s got applications in the UK and globally.”

James Watt on Mous: “An upstart UK company trying to have an impact on a global scale to take on absolute giants. They’ve done fantastically well so far and have got a great team focused on R&D and innovation.”

James Watt on Tallow & Ash: “Their mission is to shake up a stuffy sector, where all the incumbents have been doing the same thing for decades. It reminds me so much of our mission to shake-up beer, when we set out in 2007.”

James Watt on Uncouth: “Skin issues affect so many people’s mental health on a daily basis. I suffered from severe acne when I was a teenager, so I feel the pain point here. Their brand is fantastic, their mission is great, and this is a business that is going to help a lot of people.”

James Watt on Yum Bug: “The food scene is going to change dramatically, and I think Yum Bug can shake it up and produce more sustainable ways to get the protein that we all need. Once you get over the fact that you’re eating bugs, it’s surprisingly delicious.”

By Matthew Neville – Senior Correspondent, Bdaily

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