Prestige whisky brand appoints Wild PR to support business growth

Edinburgh-based whisky bottlers Tri Carragh has appointed Wild PR to support the release of its second bottling of single-cask malts.

The appointment follows Wild PR delivering PR services for Stravaig Spirits, a sister company to Tri Carragh. Stravaig Spirits specialise in project management for all bottling services, whereas Tri Carragh is an independent bottler of single cask and single malt Scotch whisky.

Due to the growth of Stravaig Spirits, co-founders Ola Lopatowska and Ryan McCafferty are now investing in PR and social activity for Tri Carragh as they increase the volume of bottling collections.

To raise the profile of the whisky retailer, Wild PR will drive brand awareness, generate high-quality online visibility, and elevate the brand’s bottling releases through an SEO-led digital PR strategy. The communications agency will also manage Tri Carragh’s social media.

Ola Lopatowska, co-founder of Tri Carragh, comments: “We’re overjoyed to be working with Wild PR again. After the results achieved for Stravaig Spirits, we’re incredibly excited to turn our focus to Tri Carragh and increase awareness of our new bottles.

“We choose to work with Wild PR as their values align with ours. It’s important for us to work with a company that understands our capabilities and limitations, which Wild PR does. We’re excited to receive support from an experienced and enthusiastic team who will be able to grow and develop our brand.”

Katrina Cliffe, managing director of Wild PR, said: “It’s been great to have Ola and Ryan back on board with us, with a new focus on their own whisky. We thoroughly enjoy working with them and can’t wait to see the results we achieve over the following months, as well as the success of their new bottling releases.”

The SEO-driven PR agency works with clients in the travel, e-commerce, health, manufacturing and professional services sectors, including BPI Auctions, Specialist Glass Products, The Kid Collective, Fertility Matters at Work and Heald, among others.

By Mark Adair – Correspondent, Bdaily

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