NORTH and ALA Insurance team up for digital PR transformation

Newcastle-based digital PR and content performance agency, NORTH, is thrilled to announce a contract with ALA Insurance, a renowned provider of GAP insurance, vehicle warranty, and other automotive insurances.

NORTH will be supporting with a data-driven digital PR strategy that will enhance ALA Insurance’s brand presence, drive customer engagement and generate tangible business growth.

Katie Stewart, account director at NORTH said: “We are delighted to forge this partnership with ALA Insurance, their dedication to providing innovative insurance solutions perfectly aligns with our vision of achieving digital excellence. We’re excited to work closely with their team to develop creative and impactful digital PR campaigns that resonate with their target audience, and further solidify their market position.”

ALA Insurance has garnered a stellar reputation for its customer-centric approach and exceptional product offerings. By teaming up with NORTH, ALA Insurance aims to bolster its brand presence and reach new audiences in the fiercely competitive insurance market.

Harriet England, marketing manager of ALA Insurance, stated, “We are thrilled to collaborate with NORTH and leverage their expertise in the digital PR space. Their proven track record of delivering results and dedication to driving innovation make them the perfect partner to help us achieve our marketing objectives.

“Through this collaboration, we aim to mould better connections with our customers and continue leading the industry with our insurance solutions.”

NORTH is a leading digital PR and content performance agency, based in Newcastle-upon-Tyne, that specialises in creative strategies and innovative solutions to support businesses across a multitude of industries with their organic growth. Since launching in 2021, the team has worked with clients including HelloFresh, Bensons for Beds, ATG Tickets, DASH Water and Godiva.


By Mark Adair – Correspondent, Bdaily

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