SGI teams up with John Lewis Home Design stylists at Middlewood Locks

Scarborough Group International (SGI) has announced an exciting collaboration with John Lewis at its award winning Middlewood Locks development between Salford and Manchester City Centre.

The collaboration will see Home Design Stylists from John Lewis & Partners design the interiors of the forthcoming new show apartment for the third phase of apartments and townhouses at Middlewood Locks.

‘The Railings’ is currently under construction with anticipated completion in Winter 2024 and SGI will release homes for sale in July this year. It provides 189 new homes to include a collection of three and four-bedroom, three storey waterside townhouses, as well as a mix of one to three-bedroom apartments in two buildings of 10 and 12 storeys, on the opposite side of the canal to phases one and two.

Both phases are now fully sold and occupied with a thriving community of over 2,000 residents and Seven Bro7hers Beerhouse and 92 Degrees Coffee Shop are a firm favourite with the community.

Buyers will also be able to benefit from a free home design service from expert stylists at John Lewis if they are looking for design inspiration, whether it’s for one room or the whole apartment. John Lewis will also be co-hosting a series of events at Middlewood Locks, advising occupiers on home trends and interior styling.

Nicola Wallis, sales and marketing director at SGI, said: “We are so excited to announce this collaboration with John Lewis, a brand synonymous with staying ahead of the curve with stylish home interiors of exceptional and affordable quality.

“With our own experienced team, we will be working with John Lewis stylists to help customers with their home furnishings. We also offer free mortgage workshops with independent financial advisors and recommend a panel of solicitors to handle legals as part of our in-house customer service, making the whole process of buying a new home easy and enjoyable for our customers.”

Sophie Holt, home design stylist at John Lewis & Partners Cheadle, said: “We are thrilled to be working with SGI to create a warm and engaging design for the latest phase of the Middlewood Locks neighbourhood. To mirror the tranquil surroundings of the show home, we have combined a vibrant, playful palette with some of our fabulous statement products to create the perfect contemporary retreat within the city.”

Located on a 25-acre brownfield site, multi award-winning Middlewood Locks is a £1 billion development situated around the three large basins of the Manchester, Bolton and Bury Canal. It is a joint venture being delivered by SGI, Metro Holdings Limited, a Singapore-listed property development and investment group, and Hualing Group, based in Urumqui, Xinjiang, in China.

Middlewood Locks is already a thriving new neighbourhood with over 2,000 people living in 1117 apartments, supported by new amenity, and engaging public realm. Seven years under development the scheme has already made a considerable economic impact, supporting around 6,000 jobs with the total local economic benefit to the Greater Manchester sub-region for phases one and two at £260 million.

By Mark Adair – Correspondent, Bdaily

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