Europe's first Nerf entertainment centre to open in Manchester this summer

Manchester based leisure group Rocafella Leisure, under license from toy and game company Hasbro and in partnership with leading entertainment discovery platform Fever, will launch the first official NERF Action Xperience (NAX) in Europe at Manchester’s Trafford Palazzo on August 25th 2023, just in time for the school summer holidays.

A family-friendly experience, NERF AX will also provide adult groups with competitive play synonymous with NERF Blasters.

The experience will also include the UK’s first NERF dedicated retail store, an 8,000 square foot shop selling hundreds of NERF products as well as bespoke NERF AX merchandise. This action-packed experience in Manchester is the first location in a UK-wide rollout of NERF Action Xperience venues over the next five years.

Chris Hayes, chief executive of Rocafella Leisure Group said: “We’re so excited to be opening our doors this summer, just in time for the school holidays. We’ve worked exhaustively with our partners Hasbro to curate and deliver, what we know will be, a first-class venue for highly active, fun-filled, and adrenaline-packed activities and challenges for all the families and adults.

“The UK hasn’t seen anything like this before so we simply can’t wait for people to join us and see what’s in store. It’ll be an unparalleled experience full of action and thrills for everyone.”

By Mark Adair – Correspondent, Bdaily

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