Member Article

B2B marketing agency enhances creative team with senior hire

Chester-based integrated marketing agency, ArmstrongB2B® has appointed Carl Holden as Deputy Creative Director, supporting its ambitious growth plans to become the world’s leading specialist B2B marketing agency for manufacturing and industrial brands.

With over 30 years’ experience in the industry, Carl joins the agency’s creative leadership team alongside Chief Creative Officer, Matt Casey, and Creative Director, Simon Andrews, to deliver bold creative concepts that bring clients’ industrial products and processes to life. Carl will also be responsible for supporting and developing the wider creative team to amplify the agency’s creative excellence.

“The level of creative thinking and craft at ArmstrongB2B® is truly impressive and the work they do for the industrial sector is second to none,” Carl commented. “It’s exciting to be joining such an enthusiastic and talented bunch. I’m especially looking forward to working closely with the younger creatives and to see what we can learn from each other. “

Chief Creative Officer, Matt Casey, added: “Having a team of sharp and talented creatives continues to be a primary focus for ArmstrongB2B®. Carl’s approach to creativity and his esteemed creative background makes him a solid addition to the agency, and our clients, as we strive to find new and innovative ways to showcase technical and complex products and solutions to attract and engage audiences for the businesses we work with.”

Founded in 1991, ArmstrongB2B® delivers brand strategy and development, creative services, digital, and CGI and motion projects for its international B2B client base.

This was posted in Bdaily's Members' News section by Ian Jones .