British retail “powerhouse” announces continued European market expansion

Today Claire’s Holdings LLC announces continued expansion within the European retail market, bringing the “fashion accessories powerhouse” to even more consumers across the globe.

The brand that “celebrates personal style and self-expression” is now available in more than 900 owned stores and 2,100 partner retailer locations across Europe through its consumer products business with plans for continued growth throughout 2023.

Ryan Vero, chief executive officer of Claire’s, commented: “Our products excite and spark magic in our customers’ lives daily, and we are delighted to bring even more people the amazing trends, merchandise and piercing experience our brand offers.

“The strategic combination of owned stores and consumer product partnerships allows us to celebrate and deliver our brand to consumers in even more locations where they shop.”

The brand’s European expansion has recently been driven by the increase in stores in Italy. Claire’s opened its first Italian store in November 2012 in Milan and today has more than 40 stores open within the market. In 2023, the brand plans to open 50 additional stores within the EU, with 10 of these locations within Italy.

These include stores in Venice, Rome, Florence, Milan and Naples, with the most recent store openings in early May and June in Rome, including on one of Rome’s most premier shopping streets, Via Del Corso.

Not only does Claire’s plan to increase its store presence by the end of the year, but its “thriving” consumer products model is also poised to continue excelling. Reaching an even broader audience, the brand’s presence will increase from 2,100 partner retail stores to over 3,000 locations.

Claire’s consumer products program includes retailers across Europe, including Galaries Lafeyette, as well as toy retailers Smyths, King Jouet, Maxi Kids and Toys “R” Us. The brand’s presence has also grown throughout the United Kingdom in household retailers including Asda, Matalan, New Look and Coop, to name a few.

The consumer products model was first introduced in Italy in November 2014, and the brand now has more than 350 points of presence with Blu Kids, Bimbo and UPIM.

Richard Flint, Claire’s president of Europe, added: “We see a strong desire for an enriched shopping experience and increased connections to our brand from our European consumers, so it was a natural next step for us to expand our presence.”

By Matthew Neville – Senior Correspondent, Bdaily

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