London residential developer announces multi-million pound Samsung partnership

Residential developer, London Land Group, has announced a multi-million pound innovation partnership that will see Samsung Electronics UK supply digital appliances to all of London Land Group’s current and future developments.

The partnership will initially see London Land Group’s flagship development, The Waterfront Poole, with 291 apartments fitted out as fully connected homes, offering residents the ability to connect and control all their smart devices through Samsung’s SmartThings platform.

The appliances, including ovens, hobs, fridge freezers, dishwashers and washing machines, will be purchased using Samsung Capital to fund the kit as well as on-going maintenance.

In addition, The Waterfront’s two communal club lounges with full kitchen and dining facilities will also feature Samsung’s state-of-the-art products, such as the Samsung Smart Oven with Dual Cook Flex and Air Fry.

Working with a range of partners, London Land Group aims to create long-term value while leaving a lasting legacy, leveraging expertise across acquisition, investment, development and construction.

Mario Luca Balducci, London Land co-founder and chief executive of London Land Group, commented: “The demand for connected living is increasing, with residents prioritising convenience, personalisation and sustainability.

“London Land Group strives to seamlessly integrate innovative technologies and connected systems, providing flexible, convenient and immersive living experiences.

“We are delighted to be partnering with Samsung, who also embraces our passion, dedication, and unwavering commitment to excellence and innovation. With Samsung’s partnership, we can enhance energy efficiency and promote the well-being of our residents, creating extraordinary spaces that inspire and transform lives.”

Murtaza Bukhari, general manager of strategic partnerships in Europe and the UK at Samsung Electronics, added: “We are excited to embark on this new partnership with London Land Group, transforming resident’s living experiences with smart home innovation and seamless integration.”

“Homeowners will also get the opportunity to enjoy our award-winning SmartThings platform, which allows them to connect and manage our ecosystem of smart appliances to make their homes smarter and more efficient.”

By Matthew Neville – Senior Correspondent, Bdaily

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