Steven Bartlett’s digital marketing agency launches “industry-first” AI audit offering

Flight Story, the digital marketing and communications company, co-founded by Steven Bartlett and Oliver Yonchev, announces the launch of its new service offering, the ‘AI Audit’

The “industry-first” artificial intelligence Audit will guide companies to becoming AI-enabled, allowing them to capitalise on the opportunities AI presents for their business and keeping them at the forefront of their industries. The service aims to empower ethical AI that positively impacts human connection while “ensuring a positive impact on humanity at large”.

Introducing this service is Mo Gawdat’s first order of business since stepping into the role of Flight Story’s chief AI officer last month. Mo will be utilising his 30 years of experience spent at the forefront of disruptive technology, at the likes of Google X, IBM and Microsoft, to guide companies’ use of AI, and will ensure the following:

• Generate insights and intelligence on their marketing output
• Produce the most innovative content possible
• Streamline the media buying process
• Design user-friendly, efficient, and imaginative websites and apps
• Ensure optimum team productivity
• Provision of assurances for the safety, legality, and ethics involved in the company’s use of AI.

The AI Audit will be entirely bespoke for Flight Story’s clients, taking into consideration the type of business, their growth plans and goals, and any existing technologies already in use.

Steven Bartlett, co-founder of Flight Story, commented: “Ensuring an ethical and responsible implementation of artificial intelligence is up to us as a human collective. This is the primary reason why we are launching an AI Audit at Flight Story.

“With many businesses experiencing AI-FOMO, struggling to understand where AI might be best placed within their organisation and how to put the tech to good use, we are now offering a new opportunity for companies.

“We wanted to create a service that would convey expert advice and guidance to the businesses that choose to stay at the forefront of what is possible every single day - the big businesses of tomorrow.”

Mo Gawdat, chief AI officer of Flight Story, added: “Across the Flight Story business we have been working hard to create what will be an industry-first AI audit. We have a simple goal to access, educate and then counsel companies through this very complex realm.

“When more companies are empowered to make informed and ethical decisions, we all take a step closer towards a prosperous, safer and brighter future. The huge opportunity that AI presents to businesses today, if harnessed properly, is thrilling, and so I look forward to supporting as many organisations through this revolution as possible.”

By Matthew Neville – Senior Correspondent, Bdaily

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