Partner Article

Phase Eight unveils new concept store and relocation in latest commitment to centre:mk

Phase Eight, the timeless British womenswear brand, has opened the first of its new flagship stores at centre:mk, one of the top 10 retail and leisure destinations in the UK.

Relocating from its former unit at centre:mk, the new 161.1 sqm store on Silbury Arcade showcases a wider selection of Phase Eight’s ageless styles and feminine collections that transcend all seasons and settings, including event wear and sophisticated day-to-night looks.

Caraline Money, Global Group Retail Director at TFG Brands, owner of Phase Eight, said: “We are delighted to have launched our new store concept in a prime location within centre:mk, a destination in which we have always traded beyond expectations. The new store embodies every aspect of the Phase Eight brand and will serve as our regional flagship.”

Dedicated to minimising its environmental impact, Phase Eight is committed to responsibly sourcing 80% of its collections by 2025, aligning with centre:mk’s various waste reduction initiatives, which have resulted in 100% diversion from landfill.

Kevin Duffy, centre:mk’s Centre Director, added: “centre:mk continues to enjoy strong demand from leading brands, with Phase Eight being the latest brand to make a significant commitment to the centre, it is a clear recognition of its position as a top ten destination in the UK. As well as being a great fit with our customer, the brand’s ethos, particularly its commitment to sustainability, aligns with our own and it has been great working with the team to realise its vision for centre:mk.”

The opening follows the news that REISS, the premium international fashion brand, has selected centre:mk for its latest location and key site in the region. The new store is set to open on Silbury Arcade this summer.

This was posted in Bdaily's Members' News section by Nick Thornton .