I Scream for Pizza joins tasty Sheepfolds line-up

Independent North East eatery I Scream for Pizza is set to bring its award-winning slices to Sunderland, after confirming it will open its second venue next year.

The popular restaurant, which opened its first site on Newcastle Quayside two years ago, is the latest business to announce it will be moving into Sheepfolds Stables, a hotly anticipated destination leisure venue at Riverside Sunderland.

The Grade II listed former stables, which is due to complete next year, will provide 11 distinct spaces, with other businesses moving in including a new street food concept from Hairy Biker, Si King and a taproom serving a range of ales.

I Scream for Pizza - part of the Scream for Pizza Group was founded by Victoria Featherby in 2021 following the success of its street food and events business, which launched in 2014, and its original Scream for Pizza restaurant in Newcastle that has been trading for the last four years. I Scream for Pizza focuses on New York-style slices and homemade soft serve ice creams, with as much produce sourced from local providers as possible.

Working with operations manager, Sarah Kilby, the new venue in the stables will be the Group’s largest restaurant, providing 80 covers and serving food day and night. It has established and grown a strong following, something the owners hope to replicate at Sheepfolds Stables.

The stunning building on the cliff’s edge at Sheepfolds is currently being transformed by Sunderland headquartered architecture and engineering practice Building Design Northern (BDN). Planning permission was granted for the stables’ transformation in May 2022, paving the way for the existing listed buildings to be transformed into a new, creative destination, for food, drinks, events and entertainment.

Owner Victoria Featherby said: “It’s an incredibly exciting time for the city, as it undergoes significant regeneration and investment, so we’re looking forward to being part of that transformation.

“We’re very proud of the loyal following we have built at our Newcastle sites, and through our events and pop ups, and we hope that this extends to our new home in Sunderland. The calibre of venues opening within Sheepfolds is an honour to be a part of, and it’ll be a privilege to work alongside some of the region’s most influential and growing brands.”

Richard Marsden, managing director of BDN, said: “We’re so pleased to have Victoria and Sarah join us at Sheepfolds Stables, bringing their fantastic offer to the city. We’ve aimed to attract a variety of food and drink operators, all independents and all delivering something different but equally special.

“It’s brilliant to be able to bring this to my home city of Sunderland, and in such a stunning venue in a transforming part of the riverside.”

Councillor Graeme Miller, leader of Sunderland City Council, said: “The range of businesses that are opening at Sheepfolds Stables means this is a venue that will deliver something for everyone. There’s a real buzz about this development because of the quality of the offer I am sure it will be a hugely popular addition to the city when it opens next year.”

By Mark Adair – Correspondent, Bdaily

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