Travelodge continues budget-luxe upgrade across its UK hotels

Travelodge, the pioneers of the UK budget hotel sector, are delighted to announce that this year they are upgrading a further 55 hotels across their estate to the group’s new Budget-Luxe design. Twenty five of these hotels in key staycation destinations have been fast tracked to be completed in time for summer - the company’s busiest trading period.

This includes the group’s two biggest hotels, the 463-room, Covent Garden and the 408- room, Kings Cross Royal Scot London Travelodge hotels. Other key staycation locations include: Cheltenham, Ipswich, Oxford, Newport and Southampton.

In response to this consumer insight, the Travelodge interiors team have remodelled their core product with a new budget-luxe design that includes all the low cost efficiencies you would expect from Travelodge but with the added benefit of thoughtful, stylish design and homely touches throughout its interiors.

The upgrade also features a number of sustainable initiatives, including carpet made from recycled fishing nets and plastic bottles, low energy lighting installed throughout the hotel with motion sensing controls and aerated showers and taps in the en-suite bathrooms.

Steve Bennett, Travelodge, chief property & development officer said: “We are making good progress with our Budget-Luxe UK hotel upgrade programme and our current schedule includes upgrading a further 55 hotels this year. As we are expected to have another bumper staycation year, we have fast tracked 25 of these hotels to be upgraded for the summer season.

“This includes two of our biggest hotels within the estate in London at Covent Garden and Kings Cross Royal Scot. As well as key staycation destinations such as Oxford, Southampton, Liverpool, Newport and Cheltenham.”

Travelodge has also worked with the famous Psychologist, Corrine Sweet on its new budget-luxe hotel design.

Psychologist Corinne Sweet said: “Recent psychological research shows people’s tastes are changing and incorporating homely touches into décor and design are becoming essential to create a calming environment for wellbeing. The new Travelodge budget-luxe design fits the bill as the premium look and feel is a good mixture of high functionality, comfort and calmness which helps guests feel psychologically refreshed.”

By Mark Adair – Correspondent, Bdaily

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