'Leading' UK and global fitness brand appoints strategic communications agency as they push for growth

Bouncefitbody, UK’s ‘leading’ rebounding fitness brand specialising in resistance-based exercises, brings on London-based Thinking Hat PR as agency of choice to amplify its media share of voice, boost brand visibility and connect a wider audience to its 350+ franchisee studio locations across the UK and beyond.

Thinking Hat PR’s team of consumer and lifestyle media experts have been tasked with implementing a franchisee-centric media relations programme that combines a hard-working press office function with impactful storytelling to drum up excitement around the brand’s business growth initiatives, new work-outs and its empowering approach to fitness and wellbeing.

As Bouncefitbody continues its rapid expansion locally and globally, already having franchises in 11 countries, including U.A.E, Philippines, Pakistan, Australia and New Zealand to name a few, and an impressive 50,000 attendees each month, the collaboration with Thinking Hat PR will generate well-deserved buzz around franchisee owners, helping their studios grow and reach new potential clients!

Kimberlee Perry, founder and CEO of Bouncefitbody said, “We are thrilled to bring Thinking Hat PR onboard our journey. Their level of energy and understanding of our brand ethos from the get-go makes them the ideal partners to help us spread the excitement around our ever-evolving programs and work-out offerings.

“We are confident that this collaboration will bring significant benefits to both our franchisees and the wider ((BOUNCE)) community.”

Emma Heley, managing director at Thinking Hat PR said, “From the moment our teams met, we knew we had to make this collaboration happen. Their incredible women-led leadership team and their commitment to making fitness fun, holistic and inclusive is truly inspiring.

“We can’t wait to share their stories with the world through our team’s expertise in crafting compelling people-centric narratives and our proven-track record of robust media relations.”

The partnership comes during an exciting time for both Bouncefitbody and Thinking Hat PR. Bouncefitbody has just launched their new inclusive sizing fitness boutique range and an on-demand virtual membership programme, while Thinking Hat PR’s newest project, Thinking Hat Studios, sees the addition of video production, a podcast, and more.

By Mark Adair – Correspondent, Bdaily

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