Manchester events venue announces expansion amid ‘major milestone’

Manchester’s “unique” events venue, Victoria Warehouse, marks a ‘major milestone’, a decade of “eclectic and unforgettable” experiences.

While the venue is known for its “cutting-edge” experiences, Victoria Warehouse remains deeply rooted in its industrial heritage. Exposed brickwork, steel columns, and preserved original features serve as reminders of its “timeless charm”, which has inspired some of Britain’s largest brands, including Jaguar Land Rover, Kellogg’s and Manchester United.

Construction of the two warehouse buildings began in the 20s, in the heyday of Manchester’s textile industry. Originally serving as a storage facility for the Liverpool Warehousing Company, safeguarding cotton, fabrics and confectionery, the venue’s “rich history is deeply ingrained within its walls”.

The site suffered a large fire in the 1980s, leaving it derelict for many years. Then in 2005, property owner David Cohen, spotted the buildings while out running along the canal. With just an idea, he bought the structure and scoped out grand designs to fashion one of the country’s most unique event facilities.

In the summer of 2013, the venue’s inaugural fashion show for GAP Clothing put it in the spotlight for “experiences with an edge”, and the versatile Trafford Park venue has been a “force to be reckoned with” from that point onwards.

From hosting music events with high-profile artists and acts to corporate showcases, fashion shows, product launches and seasonal parties for major brands, the venue team works with agents, event planners and individuals to craft exceptional experiences for guests and delegates.

In 2015, Victoria Warehouse was granted its civil ceremony licence enabling it to host weddings. Fast forward to 2023, and the venue plays host to over 50 weddings per year, offering something outside of the tradition for many couples across the North West.

James Cohen, managing director and co-owner, commented “To think what we’ve achieved as a small, independent team is incredible. When we first started out, we knew we wanted to create something completely unique and special for the city.

“We’re very proud to have navigated through the toughest years for the events industry and to be thriving as a venue, working with some of the country’s most well-known brands.”

In light of the 10 year milestone and due to the demand from clients for more adaptable event space, Victoria Warehouse launched ‘The Tobacco Stores’, 20,000 sq ft of newly converted event space. This new space intertwines floor-to-ceiling windows with original archways and ancient steel columns, making it “one-of-a-kind” from anything else onsite.

By Matthew Neville – Senior Correspondent, Bdaily