Lyca Mobile and West Ham United launch new initiative created exclusively for fans

Lyca Mobile, the world’s largest virtual network operator, has launched a trio of dedicated West Ham United Fan Plans in partnership with the Premier League club.

Hammers fans will now be able to purchase a specially designed Lyca Mobile plan, with great value data, calls, texts and EU Roaming included - with the added benefit that these Fan Plan customers will be entered into monthly prize draws for the chance to win match tickets, signed merchandise, and ‘meet the player’ experiences.

The West Ham United Fan Plan comes hot on the heels of Lyca Mobile’s recent announcement of a multi-year extension to its partnership with the European cup winning Club. East-London based Lyca Mobile and West Ham United have been in partnership since the 2012/13 season, making it one of the most enduring partnerships in top-flight football.

Richard Schäfer, Lyca Group CEO, said: “We’re always looking for ways to bring our relationship with West Ham United to life, and it’s great to cement our renewed partnership by offering fans this exclusive new product. We know Hammers are some of the most loyal fans out there, and we’re keen to reward them.

By combining Lyca Mobile’s wallet-friendly deals with exclusive access to money-can’t-buy prizes, we can provide great value to our customers, while also bringing West Ham United fans closer to the club“.

Nathan Thompson, West Ham United’s chief commercial officer, said:“West Ham United and Lyca Mobile have been working on this exciting commercial initiative over the past few months. I’m delighted that our fans are now able to access these affordable plans designed exclusively for them.

“Our fanbase are what make our Club so special and it is important that our commercial partners embrace and reward their loyalty. Through these three plans, an increasing number of our fans will enhance their experience with the Club through the multiple giveaways and prize draws on offer.”

By Mark Adair – Correspondent, Bdaily

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