Partner Article

Dyaco UK Ltd and Sweatband.com join forces in strategic merger

Dyaco UK Ltd, a leading supplier and manufacturer of premium commercial gym equipment in the UK & Ireland, today announced a strategic merger with Sweatband.com, the UK’s leading supplier of sports and fitness products.

By joining forces, Dyaco UK will become the only company in the UK that can supply the entire fitness market - from high-end commercial spaces, home fitness and every sport in between - providing a bespoke end to end service direct to both consumers and businesses.

Dyaco UK’s turnover reached £5 million in 2021/2022, and in this calendar year so far, they have reported a 33% growth in sales. Following the merger, Dyaco UK is on course to achieve £20 million in turnover for the 2023 financial year.

CEO of Dyaco UK and Sweatband.com, Dean Jackson, who has 20 years’ experience within the fitness and retail industry leading strategy for key fitness wholesalers including RFE International Ltd, will be instrumental in directing the strategic collaboration, which will bring together the strengths and expertise of both companies to deliver innovative products, superior customer experiences, and accelerated growth within key markets.

Founder of Sweatband.com, Maz Darvish, will be remaining as a shareholder, beginning a new venture launching AI technology company Cognition Hub in tandem, and will continue to play a key role in elevating the growth at Dyaco UK.

CEO of Dyaco UK and Sweatband.com, Dean Jackson, said: “This merger marks an exciting chapter for Dyaco UK, as we combine our resources and expertise to create a global powerhouse in the fitness industry. As an important milestone that will help reposition Dyaco UK as a brand that services the whole sport and fitness industry, our clients can be confident to approach us as a 360 service that fits their personal and commercial needs.”

He added: “The merger will drive accelerated growth in key markets globally, allowing Dyaco UK to strengthen its market position and expand its reach. We’re excited for the future and what the partnership holds for our customers, partners and employees.”

Founder of Sweatband.com, Maz Darvish, said: “As I embark on a new venture, I look forward to continuing to work closely with Dyaco UK to help accelerate what has been a significant period of growth further.”

By joining forces, Dyaco UK and Sweatband.com aim to leverage their complementary capabilities and shared vision to drive innovation and enhance the overall fitness journey for customers worldwide. This merger unites Dyaco UK’s extensive manufacturing capabilities, cutting edge technology, and vast product portfolio with Sweatband.com’s deep knowledge of the e-commerce landscape, strong brand recognition, and customer centric approach.

Customers can expect an even broader selection of high-quality fitness equipment and accessories, along with an improved online shopping experience. Offering a bespoke package that fits every need, Dyaco UK will become a reliable one-stop-shop for a range of industries, including sport, fitness, hospitality, education and health.

This was posted in Bdaily's Members' News section by Lucie Hayes .