Wensleydale Creamery’s rebrand targets a ‘new generation of cheese enthusiasts’

Yorkshire based Wensleydale Creamery, known for its ‘iconic’ Yorkshire Wensleydale cheese, has unveiled a brand refresh, to elevate its retail presence and capture a ‘new generation of cheese lovers’.

As part of the brand update, Wensleydale Creamery, the number one selling crumbly cheese brand, has redesigned packaging for three of its key award-winning cheeses: Yorkshire Wensleydale and Yorkshire Wensleydale & Cranberries with younger shoppers in mind.

Crafted to be ‘bold and distinctive’, whilst reinforcing its quality, and ‘striking’ in its simplicity, the new look is underpinned by the brand’s proud Yorkshire heritage and provenance.

The ‘iconic’ cow-inspired logo has been reworked and modernised, sitting more prominently on the packaging to make it stand out on shelves, with the new look embracing a brighter brand identity with the use of a bold and vibrant colour palette to aid visual appeal to a younger audience.

Given the brand’s proud Yorkshire roots, quality and freshness alongside heritage and provenance has been reinforced with the sign-off slogan ‘handcrafted in Hawes using local milk’ which are key distinctive qualities to the brand which underpin its official PGI (Protected Geographical Indication) status.

Sandra Bell, Marketing Manager at Wensleydale Creamery commented: “Here at Wensleydale Creamery we have an unrivalled history and provenance in cheesemaking which is something that really sets us apart from other brands.

“Whilst our Yorkshire heritage is extremely important to us, we also recognise the importance of adapting to different consumer preferences to appeal to a new generation of cheese enthusiasts. Our brand refresh is a really exciting chapter for our business, reflecting our high-quality cheeses, whilst bringing a more modern twist.

“We believe our new look will help us enhance our position to be the crumbly cheese of choice with consumers, whilst providing us with a distinctive on-shelf presence in the cheese market which will appeal to a younger demographic and the next generation of Yorkshire Wensleydale fans.”

By Matthew Neville – Senior Correspondent, Bdaily

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