Leeds based personalised gift business successfully pivots to corporate market

A Leeds based manufacturer and retailer of personalised gifts has pivoted, to beat the economic crisis, by focusing on the corporate branded merchandise market.

Perfect Branded Gifts has successfully changed its focus to the corporate market to counter a slowdown in demand from personal customers. Yorkshire business owner Kathryn Wright says that their switch in marketing makes sense, in the current economy.

Kathryn commented: “We’re specialists in creating bespoke gift items, which we design and manufacture at our extensive workshops in Leeds.

“We have traded successfully on sales channels such as Not on the High Street, Etsy and Amazon Handmade. However, gifts like ours are regarded as ‘non-essentials’ by many personal customers, who are faced with a cost of living crisis. It’s a very competitive price market, and the commissions charged by some channels can be as high as 35 per cent.

“So, in response to market conditions, we’ve extended the reach of our business and now offer personalised, branded merchandise for the corporate market. We have a wealth of experience and have invested heavily in a range of specialist printing and bespoke engraving technology.

“We can engrave glass, acrylic, wood and slate, and create customised items from engraved wine and beer glasses to chopping boards and awards. We also print onto almost anything, including mugs, glass, acrylic, wood, hoodies, umbrellas and coasters.”

New corporate clients for Perfect Branded Gifts include car retailer JCT600, Bradford Bulls rugby and Leeds homelessness charity Simon on the Streets.

Kathryn continued: “We’re thrilled to support Simon on the Streets. We’ve provided bespoke items for their recent fundraiser ‘Simon’s Big Sleep Out’, including a branded Gift Bag for all people taking part, containing a branded lip balm, branded toothbrush and branded sleep mask.”

Perfect Branded Gifts’ strong results in the corporate market have been bolstered by the launch of a new e-commerce website, developed and built by Leeds digital agency Ascensor. Following its experience in the personal market, the team at Perfect Branded Gifts have set out to offer a ‘distinctive’ range of products to corporate clients.

Kathryn explained: “If an item can be printed on, we can brand and personalise it. As well as promotional merchandise such as umbrellas, tote bags and pens, we’ve provided more unusual bespoke items including branded vegan travel sweets, personalised cheese boards and branded cycling gifts.”

By Matthew Neville – Senior Correspondent, Bdaily

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