North West based pop culture company signs ‘major’ merchandise deal with Netflix
Fanattik, the North West based pop culture company has signed a multi-territory, multi-year deal with the streaming ‘giant’ to produce gifts and collectibles featuring some of Netflix’s most popular shows.
The award-winning licensee is already a partner for Universal Studios, Paramount Studios, Studio Toho, Hasbro and more, this is their first deal with a streaming service. Products featuring Stranger Things, The Witcher and One Piece will be available to retailers in the UK, Europe and beyond from Q2 2024.
“Anthony Marks, Managing Director of Fanattik, commented: “Both Fanattik and Netflix focus on the fans, we have been creating fan-favourite products for over 15 years and with so much synergy between us, this agreement feels like the natural partnership for both companies.”
(L - R): Anthony Marks, Managing Director of Fanattik, and Melissa Tudor, Creative Director at Fanattik.
Melissa Tudor, Creative Director at Fanattik, added: “The entire design team including myself are such huge fans of Netflix, we intend to pour a lot of passion into every piece we create.”
Fanattik is an award-winning gift company, successfully working with licensors and retailers for more than 15 years. A licensing partner for “some of the most iconic” film and video game titles ever released. The award-winning limited-edition collectibles, gift and homeware ranges that Fanattik create are supplied to retailers in the UK, Europe and beyond.
Fanattik is an official licensing partner for Konami, Microsoft, Capcom, Bethesda, Universal Studios, Hasbro, Paramount Studios, Asmodee and many more.
Fanattik Managing Director Anthony Marks is a finalist for the UK’s Creative Entrepreneur of the Year 2023 award and the company was a finalist in the 2023 licensing awards for both UK Rising Star and Best Licensed Gift Range.
By Matthew Neville – Senior Correspondent, Bdaily
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