Brewdog teams up with Warner Bros to celebrate Christmas
With Halloween season now firmly in the rear-view mirror, Christmas has officially begun! And if the festive season couldn’t get any more exciting, BrewDog has announced the launch of Elf, a limited-edition lager in collaboration with Warner Bros. to celebrate the film’s 20th anniversary.
BrewDog’s Elf is a crisp and fresh 4.5 per cent German-style pilsner, and the perfect beer to drink when getting into the Christmas spirit - whether that’s during a much-needed Christmas shopping break, or as you travel home through the seven levels of the Candy Cane Forest, through the sea of swirly twirly gum drops.
Taking the launch to new heights, BrewDog’s Elf will also be available on British Airways flights, helping spread Christmas beer to travellers as they head home for the holidays.
Elf is served in 330ml cans, retailing at RRP £12 for 8 x cans, and will be available to buy on BrewDog’s website, in-bar during the Advent month, as well as exclusively in-store in Tesco.
James Watt, captain of BrewDog said: “We couldn’t be more excited about our collaboration with Warner Bros., bringing the best of beer and Christmas films together. Don’t be a cotton-headed ninny-muggins and enjoy our ultimate festive beer this Christmas. Cheers!”
By Mark Adair – Correspondent, Bdaily
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