Partner Article

Lounge to make city debut with pop-up at Liverpool ONE

Grosvenor has announced that fan-favourite underwear brand, Lounge, is to launch a Christmas pop-up store in Liverpool ONE, marking its city debut. Set to open this December on South John Street in a 4,000 sq ft space, the move from the rapidly expanding brand bolsters Liverpool ONE’s position as the destination of choice for pioneering, first-rate retailers.

After a series of successful pop-ups, Lounge made its first foray into permanent bricks-and-mortar retail earlier this year and has set its sights on opening seven further locations over the next 12 months. Lounge’s Liverpool ONE location promises to deliver a premium shopping experience, championing its ‘Comfort Made Sexy’ tagline and featuring its latest collections of high-quality underwear, sleep and apparel. The fit-out of the South John Street space is set to signify an extension of Lounge’s ‘modern luxury’ approach, featuring neutral-toned interiors with wooden accents and carefully curated lighting to spotlight its lavish collections of lingerie.

Lounge’s Liverpool ONE pop-up will feature the popular brand’s extensive range of bestselling lingerie, cosy loungewear, and ultra-comfortable nightwear. Fully trained Lounge Fit Experts will be on hand to advise on fit and style, and a selection of stocking fillers will be on offer to align with the festive timing of the launch.

Rob Deacon, Asset Management Director, Grosvenor, commented: “Lounge is becoming increasingly renowned across the UK and internationally, so the launch of the upcoming Christmas pop-up at Liverpool ONE is a hugely exciting moment for us. We are seeing a growing amount of successful online retailers like Lounge seek physical locations, so we are very pleased to be welcoming them to South John Street in their city debut, reemphasising Liverpool ONE as the go-to destination for expanding, innovative retailers, and the continued resilience of the high street.”

Mel Marsden, Founder of Lounge, added: “We are delighted to announce that we will be opening an exclusive pop-up at Liverpool ONE this Christmas. As Lounge continues to expand into physical retail, we have been seeking locations that not only have high footfall numbers, but also align with our dedication to providing the ultimate customer experience, and Liverpool ONE’s core visitor-centred values and loyal consumer base made it the ideal home. We look forward to opening our doors in December and introducing Liverpool to our luxurious city debut.”

The announcement follows the hugely successful return of ARNE’s pop-up to Liverpool ONE. The popular clothing and footwear brand welcomed visitors in their hundreds for its second physical store activation at the destination.

Metis and CBRE acted for Liverpool ONE. JLL represented Lounge.

This was posted in Bdaily's Members' News section by Nick Thornton .