L-R Claire Pickersgill Rod Wood and Gary Groom Novo Cabelo.jpg

Seaham Based hair system company 'makes History' as it Celebrates Record Growth

Seaham based Novo Cabelo is one of the UKs fastest growing Hair System companies and the team are making history and disrupting the hair industry with their innovative, non-invasive approach which is quite literally changing lives.

Following a transformative and targeted relaunch campaign earlier in the year the company has seen a substantial growth trajectory for the heavily rooted North East brand, with a 50% increase in revenue, alongside high growth across their social media platforms, prestigious award nominations and collaborations with key industry players.

With over 26 million TikTok views for the emotional and game-changing non-surgical hair transformations, the trend-setting hair system company with Hair Stylist and TikTok Star, Rod Wood at the helm is on a mission to shine the spotlight on and to normalise hair systems.

Rob Wood, Founder and Creative Director, Novo Cabelo said: “Our small team are on a mission to shine the spotlight on the stigma associated with hair loss and we are quite literally transforming the hair industry. We are making history in the industry, and appearing on the front cover of BarberEvo was a key moment for us.

“Collaboration is at the heart of everything we do, and this ensures that we are able to spread our message across multiple platforms, and we have built some great relationships with key industry players.”

January 2023 saw the company relaunch and intensify their mission. With funding support from the North East Business Support Fund Rob brought in the services of Sunderland based PR agency, House of Hype & Co. and Gary Groom as a Strategic Consultant. The overall aim of the relaunch campaign was to build awareness of/and to get the industry talking about and normalising the concept of hair systems.

Claire Pickersgill, PR & Marketing Director, Novo Cabelo and Owner at House of Hype & Co. said: “We are absolutely delighted to be a finalist in the prestigious North East Marketing Awards for the relaunch campaign. The passion and ethos behind the brand is immense and the team are on a mission to change perceptions and are in turn making history.”

International expansion is also on the radar for the team and with a surge in demand from Irish followers the team will land in Dublin this week to set up base in the city to train local salon owners in their sought-after hair system techniques which will see the stylists trained as ‘Novo Pros’.

Gary Groom, Associate Director, Novo Cabelo said: “We work very strategically looking for gaps and opportunities across the UK and internationally. Our social media platforms and high-profile appearances have put us on the international radar with some really exciting exploratory trips planned in the USA in 2024.

“The visit to Dublin is an exciting first step in our expansion plans and we can’t wait for reception to our brand.”

By Mark Adair – Correspondent, Bdaily

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