Google training opportunities delivered for Richmond's small businesses

Local businesses are being offered training from Google after North Yorkshire Council and the Federation of Small Businesses (FSB) joined forces to bring the digital giant to Richmond.

The Google Digital Garage team is giving businesses the opportunity to take part in webinars and a face-to-face training session this month (November).

The training is being provided as part of the Richmond Animation Project, which has received £23,627 through the UK Shared Prosperity Fund, administered by the council.

The training sessions are:

Social Media Strategy, Wednesday, November 15, 10am (webinar): Learn how to build a social media strategy into a business plan.

Create Videos with YouTube, Wednesday, November 22, 10am (webinar): How to understand brand and target audience behaviours, write, storyboard and film engaging videos, market content to users, and measure success.

Business Support, Thursday, November 30, 10am to 2pm, Kings Head Hotel, Richmond (face-to-face): Includes three Google Digital Garage topics and the opportunity to have a one-to-one with a Google Digital Garage trainer. The topics planned are getting started with online analytics, reaching your customers on YouTube and getting your business visible on Google.

North Yorkshire Council’s executive member for open to business, Cllr Derek Bastiman, said: “This is an excellent example of the way in which Shared Prosperity Fund money is being used to improve the economic prospects of small businesses in North Yorkshire.

“The high-quality training sessions will equip attendees with some of the practical skills they need to compete for customers in the digital marketplace and highlight the benefits a digital strategy can bring to their business.”

Neil McNally, of Neil McNally Design, based in Richmond, who has participated in previous Google Digital Garage training, said: “The programme made me aware of tools provided by Google that can, and did, help me achieve the number one slot for my own business with a particular local search term.

“Being able to research trends and analyse your own keyword strategy was simpler than I thought and that was invaluable to me. Digital marketing can be a minefield, for most not knowing where to start. Believe me, this is the place to start!”

By Mark Adair – Correspondent, Bdaily

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