Sheffield creative agency relocates to 'iconic' space at Park Hill
Field, an established creative agency with roots in Sheffield, is proud to announce its new permanent home at the iconic Park Hill redevelopment. The move signifies a pivotal moment in the agency’s history, as it embraces a space that embodies and inspires creativity, exploration, design excellence, and wellbeing.
Field, founded in 2010 by Katie Daniel and Jonny Briggs, is a multidisciplinary creative studio, working across digital, print and spatial design, branding, moving image and website development.
Currently a team of 12, Field moved from its space at Sheffield Technology Parks to Park Hill towards the end of summer, after completing a respectful and careful restoration of the space, part of the Park Hill Phase 02 regeneration.
Field’s co-founders were focussed on securing a space at Park Hill, not least because of the close proximity to Sheffield Train Station and other transport links, but also owing to its historical significance and architectural ingenuity. Jonny Briggs explains,
“This is a flagship building and it represents us. It says we’re from Sheffield, that we like and understand why this building has been preserved. We care about what we do, to the extent that the building where we do it matters too. It’s about having the right workspace to put you in the right mindset.”
Whilst the 1300 sq ft space has been designed and restored by Field, Katie Daniel emphasises the agency’s commitment to preserving Park Hill’s architectural charm. She says, “We didn’t feel like it needed to be overly designed. We wanted the concrete to breathe with just a few clean lines and none of our branding. This feels more sensitive to the building; it’s such a lovely structure, it would be a shame to cover that up.”
Field made sustainability and usability key priorities throughout the design and restoration of the new studio. Working with architects, From Works, the result is a seamless blend of clean lines with raw concrete surfaces, limiting the use of new materials. Where they were introduced, long-lasting materials were selected to harmonise with the original aesthetic.
Katie adds, “Moving into a building that has been repurposed is really important - it feels like too many buildings in the city get pulled down and new ones go up. This matters to a lot of people; it’s a prime example of architectural reuse, that is creating new communities.”
By Mark Adair – Correspondent, Bdaily
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