Camden Town Brewery team up with HP sauce to launch new collaboration beer

Camden Town Brewery has announced the launch of its latest collaboration beer, introducing: Camden HP Brown Ale. The two great British brands have joined forces to unite generations of beer and brown sauce fans across the country with a new sauce of conversation.

HP Brown Ale combines the very best of two British staples that have been enjoyed over dinner tables and local pubs for centuries. Designed to be sipped on over dinner, supper or tea with your Nan, Dad or best mate. It’s up to you and yours to decide whether HP really does go with everything.

Inspired by the flavours of brown sauce, instead of adding HP sauce directly into the beer, the brewing team used the ingredients and flavours of HP and added them into the brewing process for a fresh and unique brown ale which gives a taste of what HP and Camden do best.

Fred Nesbitt, Head of Marketing at Camden Town Brewery, said: ‘What are two things that us Brits love? Beer and sauce. Lager or ale, red or brown – we also love a debate. These debates are quintessentially British, and span across generations so we have teamed up with HP to brew a beer which we hope is a sauce for conversation between you and your nan, or just your mates. Enjoy.’

Georgina Fotopoulou, Marketing Manager at HP Sauce, said: ‘Here at HP we are so excited to be working with Camden Town Brewery on this brilliant partnership. For generations people have been enjoying HP over the dinner table and now they get to enjoy the intense and rich flavour in one of their favourite drinks – beer – and the result is delicious. We hope our HP fans will love this as much as they love our sauce!’

To celebrate the launch, HP sauce have designed limited edition ‘Camden’ labels featuring the iconic Camden Lock Bridge. A celebration of the home of Camden’s original brewery, and the coming together of two well-loved brands, the sauce is available to purchase via the Camden web shop.

By Mark Adair – Correspondent, Bdaily

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