Partner Article

Independent fashion brand Chapter.London hits trendy concept store in Kings Cross with Wolf and Badger.

Stylish and sustainable fashion brand Chapter.London will be expanding to its very first retail space, with the brand now stocked at an exciting store just steps away from London’s busy Kings Cross station. It’s all thanks to its stockist partnership with Wolf and Badger, who are a global marketplace for sustainable and ethical fashion, accessories, homeware and beauty. The retail marketplace will now be housing some of their best independent brands at their Coal Drop Yard Concept store in Kings Cross, with Chapter.London’s statement occasionwear range on full display.

Chapter.London, which was only launched by ex M&S leader Tanya Patel 12 months ago, is known for its bold leopard prints, wrap dresses, and wide leg jumpsuits all in sizes 8-20. Striving for the best sustainability practices, Chapter.London uses certified OEKO-TEX materials, recycled packaging and is designed and manufactured in England, with the brand soon to introduce an innovative return and repair service to increase the lifespan of their garments.

The entire range is currently designed and manufactured in England, with the brand’s supply chain is fully sustainable from end-end; allowing them to fulfill much smaller minimum order quantities than fast fashion brands, meaning there’s no waste or stock being sent to landfill. They joined Wolf & Badger earlier in the year, after also signing stockist partnerships with Silkfred and Debenhams.

Tanya Patel says: “I’m thrilled to be expanding Chapter.London and reaching a whole new audience at Wolf & Badger’s London store in the heart of Kings Cross. It’s the first chance we’ve had to see our designs on the rails and to be offered a storefront like this is really exciting. Chapter.London is on a mission to redefine what fashion can look like in the womenswear sector. We’re size inclusive (size 8-20) in all our ranges and it was really important to me that our party collection was made here in the UK. This partnership now means we can also reach a whole new audience of shoppers and we have some very exciting things planned for 2024.

About Chapter.London

Chapter.London is a fashion brand that delivers colourful and stylish sustainable womenswear that’s designed and made in the UK. Created by Tanya Patel, previously of Marks and Spencer and Lily & Ribbon, Chapter London offers dresses, tops, jumpsuits and trousers in sizes 8-20.

This was posted in Bdaily's Members' News section by business writer .