Partner Article

B2B PR specialists mark continued growth with new senior hire

Award-winning PR and content agency McBryde & Co has appointed a new Account Director, cementing the Newcastle-based agency’s stellar growth since launching in 2019.

Kate Gresswell’s appointment comes as the agency celebrates being named the Chartered Institute of Public Relations (CIPR) Small PR Consultancy of the Year for the second year running, and winner of Best Environmental Campaign for its ongoing work with national biodiversity specialists Environment Bank.

Announcing Kate’s appointment, founder and director Rachel McBryde, said: “We are very pleased to have Kate join the team at McBryde. Her extensive background in B2B marketing, depth of knowledge, enthusiasm and track record in delivering impactful strategies for clients make her the perfect fit for our team and our dedication to excellence.

“As well as continuing to grow our client base in the professional service and public sectors, we are seeing increasing demand for our specialist expertise in both sustainable communications and within the clean energy sector. Kate’s appointment supports our longer-term business ambitions and we’re delighted to have her onboard.”

Kate brings years of strategic communications and leadership experience, having held roles in large integrated agencies in Newcastle and London. Her past clients include the North East Ambulance Service, Teesside University, Newcastle University, NewcastleGateshead Initiative, Protium Green Solutions, Northumberland County Council and Harrogate Spring Water.

At McBryde & Co, Kate will be leading the strategic direction of clients such as Environment Bank, JK Lifting and Sërios Group, among others.

Commenting on her appointment, Kate said: “I’m thrilled to be joining the McBryde & Co team, having admired the work that Rachel McBryde and the team have been delivering for years.

“We are lucky to have some of the most interesting and innovative clients in the B2B sphere, and I’m delighted to be working with them to create impactful strategies that yield fantastic results.

“Being part of Small PR Consultancy of the Year is the cherry on the cake, and is a testament to how McBryde & Co is breaking the mold in the world of PR and content.”

Founded in 2019 by Rachel McBryde, McBryde & Co’s team has grown to 9 members of staff within only four years. The agency has secured several new client wins this year, including renewable energy specialists Verlume, Offshore Renewable Energy Catapult, Global Underwater Hub, architects Musson Brown, and Digital Business Pipeline, a business support programme funded by North of Tyne Combined Authority.

McBryde & Co specialises in B2B communications across the renewables, professional services, public sector and healthcare sectors. Clients include Ward Hadaway, SMD, Northumberland County Council and Sunderland City Council.

This was posted in Bdaily's Members' News section by Rachel McBryde .