Bradford based snack creator announces £12m ‘snacking extension’ to facility

Calbee UK Ltd, owner of Seabrook Crisps, has been granted planning permission for a two-phase development at its Bradford based manufacturing facility thanks to a £12m investment from the business.

The application for a 4,000 sq m extension will deliver a 3,000 sq m cooking and preparation warehouse, before a second 1,000 sq m storage warehouse is constructed. The plans will also see new process equipment installed, delivering a 70 per cent increase in output from the facility.

With Calbee in year-on-year growth of 22 per cent, the development will allow the company to meet the growing demand for its crinkle-cut crisps. The Bradford expansion follows investment of £3m at Calbee’s Deeside site earlier this year, extending the Group’s product capabilities and adding additional capacity in snacks.

The extensions will give the business the capability to diversify its range of crisps and snacks, further expanding the Seabrook and Harvest Snaps brands across the market.

Calbee UK Managing Director, Daniel Woodwards, commented: “This planning approval is a further and significant step forward for Calbee UK. The focus we have on producing delicious crisps and snacks at everyday affordable prices is really resonating with retail customers and shoppers alike.

“What we want to do now is to increase the capacity of our core crisps, having extended the range and variety of snacks we offer earlier this year. Meeting with more of the snacking occasions we know shoppers enjoy allows us to put our long-term strategy and ambition for greater scale into practice.”

By Matthew Neville – Senior Correspondent, Bdaily

• Add me on LinkedIn and Twitter to keep up to date
• And follow Bdaily on Facebook, Twitter and LinkedIn
• Submit press releases to editor@bdaily.co.uk for consideration.

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →