Newcastle marketing firm secures prestigious role with European public health body

Guerilla Communications Ltd, an award-winning agency based in Newcastle, is pleased to announce its appointment to strategic communications partner for the European Directorate for the Quality of Medicines & Healthcare (EDQM).

EDQM protects public health through the development, implementation and monitoring of quality standards for medicines and their safe use. It is one of the main administrative entities of the Council of Europe and its standards are recognised as scientific benchmarks world-wide.

Guerilla’s prestigious collaboration with EDQM will support the organisation’s strategic objectives, particularly when it comes to developing its brand and increasing the impact of its communication.

Evangelos Tasopoulos, head of the communications and events division at EDQM, explains: “When it comes to communications, the EDQM is committed to transforming complex pharmaceutical, scientific and regulatory concepts into engaging content that resonates with its diverse audiences and stakeholder needs.

“It is crucial for us to effectively communicate our pivotal work in public health protection in Europe and worldwide. We are excited to embark on this journey with Guerilla. Their proven expertise in healthcare communications and crafting resonant messaging aligns perfectly with our mission to share the essence of our work to protect public health worldwide.”

Renowned for its pioneering approach to branding and marketing, from its base in Newcastle upon Tyne, Guerilla will play a crucial role in implementing and monitoring EDQM’s communication strategy, providing a creative, responsive, and comprehensive communications resource.

“We are incredibly excited about this partnership,” said James Allen, managing director of Guerilla. “EDQM’s dedication to the quality of medicines and healthcare resonates with our ethos of creating meaningful and impactful communications. Together, we look forward to crafting strategies that amplify EDQM’s mission.”

By Mark Adair – Correspondent, Bdaily