OMG Newcastle's newly appointed Managing Director, Pete Coates.
(Pictured right): OMG Newcastle's newly appointed Managing Director, Pete Coates.

OMG to create up to 170 local jobs at Newcastle hub led by new Managing Director

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), has announced the launch of a new location in Newcastle.

The launch will further strengthen OMG’s presence across the UK, accelerate the group’s ‘market-leading’ digital, data and tech offering, and create up to 170 jobs over the next three years. It will be led by newly appointed Managing Director, Pete Coates, who joins from iProspect UK.

OMG Newcastle, building on the group’s presence in Manchester and London, will enable clients to connect with OMG’s industry leading capabilities across the UK. Alongside core media planning and buying services, the office will focus on further accelerating OMG’s future-fit offering across digital, data and analytics, and commerce.

Formerly Managing Director at iProspect UK, Pete brings over 15 years’ worth of experience delivering brand value and significant business growth to clients through strategic, customer-centric, performance-driven solutions. Pete will report into Laura Fenton, CEO, Omnicom Media Group UK.

Laura commented: “The Newcastle launch marks an important next step in enabling clients across the UK to leverage OMG’s Agency as a Platform approach, connecting media, content and commerce to deliver better outcomes.

“Pete’s proven expertise and experience in leading integrated regional operations and building high-performing multi-skilled teams, will ensure that OMG Newcastle, its clients, and its talent, are set up for success.”

The office will see up to 170 jobs created for local residents, with a range of entry level roles available as well as more senior positions. OMG UK is forming partnerships with the city’s universities and college groups to help nurture local talent and create new opportunities for graduates and entry level talent.

Pete added: “Working with businesses and talent at a regional, national and global level to drive transformational change through innovation in product, process and operations, has provided me with invaluable insight into what’s required to create competitive advantage for clients.

“As a born and bred Geordie and a graduate of the University of Newcastle, I know first-hand the untapped potential here, particularly in the digital sector.

“Bringing the strength and breadth of capability of OMG to the North-East, opening up new opportunities for talent across the region, and leading the development of core digital, data and tech services to deliver this advantage for our clients is beyond exciting.”

By Matthew Neville – Senior Correspondent, Bdaily

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