(Pictured right): Clare Deacon, Senior Director Provocation & Creative Strategy, Born Ugly.

Leeds based ‘brand transformation’ agency announces new Senior Director

‘Brand transformation and creative change’ agency Born Ugly today announces the addition of Clare Deacon, Senior Director Provocation & Creative Strategy, to the Born Ugly team.

Clare joins Born Ugly to provide strategic brand and creative support to its diverse global client base, heading up the Provocation & Creative Strategy team to deliver ‘norm-defying and category-defining’ work that delivers impact for brands and people.

She brings a wealth of experience to Born Ugly, having previously been Strategy Director at PHD Media and a Senior Strategist at Ph. Creative and LOVE. Clare has worked with a plethora of household names including North Face, Diageo, Nestle, and Nordstrom in the US, as well as FMCG brands such as Funkin, Benecol and Haagen Dazs.

Her appointment to the team will become an ‘integral’ part of the agency’s future strategic endeavours.

Speaking on her appointment, Clare Deacon, Senior Director, Provocation & Creative Strategy said: “Working with brands who care, and with brands people care about, to help solve their punchy and provocative problems is right up my street. I’m so glad to have been able to get stuck in at this exciting stage of the Born Ugly journey.”

Wander Bruijel, Chief Strategy Officer at Born Ugly added: “Clare’s background and creative vision align perfectly with the Born Ugly ethos of helping clients get ahead of change by challenging the status quo to change the game.

“She brings with her a blend of creative, brand, innovation and channel strategy experience that complements the changing needs of Born Ugly’s clients.”

By Matthew Neville – Senior Correspondent, Bdaily