Cheshire content agency lands global B Corp certification

Search-driven content agency No Brainer has been awarded B Corp Certification status, becoming one of the first agencies of its type to secure the global accreditation.

B Corp recognises companies with a shared mission to use ‘business for good’ and the Cheshire-based digital marketing agency received the certificate after months of assessment.

Across the UK there are more than 1,600 companies with B Corp status. The certification requires businesses to pass a series of rigorous tests, measuring a company’s entire social and environmental impact.

Aspects such as operations, ownership, staff pay and community engagement are all factored into the assessment, with companies continually measured to ensure they drive continuous improvements in order to retain the coveted accreditation.

Lee Cullen, Director and co-founder at No Brainer, said: “B Corp is built on the mission of using business for good and when we first came across it a couple of years ago, we felt like it reflected exactly the type of business we are.

“There’s been a huge shift in businesses focusing on their purpose and looking to embrace better Environmental, Social and Governance (ESG) practices. The beauty of B Corp for me is that it brings all of those things together, creating a growing community of like-minded businesses sharing the same values.

“The assessment phase is very comprehensive, with a high threshold required before you can obtain the certification. We scored well in lots of key areas, so are all very proud to have landed B Corp status.

“The other important factor in this assessment is there is always more you can do. We’ve identified a few things we can be even better at, so the focus now is on making sure we continue to improve as a business for our people, our partners and our planet.”

No Brainer achieved a score of 87.4 in the assessment phase, coming well above the required threshold of 80.

The securing of B Corp Status comes shortly after No Brainer received national recognition at the end of 2023 from Great Places to Work – a global authority on workplace culture. No Brainer achieved an average score of 96 per cent in the assessment, which measures employee satisfaction and happiness.

By Mark Adair – Correspondent, Bdaily

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