Partner Article

Audience Collective powers up leadership team

Leeds-based, independent marketing services group, Audience Collective has made a series of senior changes to strengthen and grow its leadership team.  

Rob Wescott joined Audience Collective as Group Managing Director from McCann Worldgroup last year. He has since been promoted to Group CEO. Rob, alongside the leadership team will focus on organic growth, new product launches and M&A to further bolster Audience Collectives insight and delivery capability. 

Joining Rob is Verity Brown, who has been appointed as Group MD at Audience Collective following her role as Managing Director at The Specialist Works. With a vast knowledge of the media landscape and big brand experience, Verity will oversee and drive the groups media provision – a key growth area which includes four specialist agencies. 

Verity will also lead on market opportunities for consumer media, focusing on new commercial approaches to ensure better outcomes for clients. 

Group Growth Director at Audience Collective, Steve Henry added. “Rob’s creative and marketing background coupled with Verity’s media knowledge are a force to be reckoned with.

“They are a dynamic duo and we look forward to working with them and supporting their vision and creative ideas and execution for Audience Collective and our clients.”

Rob Wescott, Group CEO of Audience Collective said, “I am delighted to be leading an agency group that not only delivers outstanding results for its client’s, but has ambitions to make significant changes to the industry.

“Verity, myself and the wider leadership team at Audience Collective each bring our own skillsets to the table. We are all aligned in our way of thinking and i our approach to running a business, which is crucial to a successful leadership team.”

Talking about her appointment, Verity Brown, Group MD at Audience Collective said, “Joining Audience Collective ticked all the boxes and working alongside Rob was a key draw for me.

“His experience, capability, integrity and commerciality are exceptional – the trctory for Audience Collective is exciting and I am delighted to be part of it.

“Alongside this, I am looking forward to bringing together highly specialist teams to deliver a very clear and exciting vision. I am excited to harness the power of this, making maximum impact and seeing how this approach benefits our clients now and in the future.”

This was posted in Bdaily's Members' News section by Samara Ullmann .