Global lifestyle retailer MINISO ‘brings cute to Camden’ with largest ever store opening

MINISO, the globally recognised lifestyle retailer is ‘bringing the cute to Camden’ with its biggest-ever store in the UK in London’s ‘iconic’ Camden. 

Located on Camden High Street, MINISO is opening its doors to the public on Wednesday, 14 February. Spanning across an expansive 4,110 square feet, MINISO's Camden store will stand as the brand's largest retail space in the UK to date, marking its 26th store in the UK and its fourth stand-alone high-street location.

According to the brand, the UK has witnessed a surge in “cute culture”, with adorable vibes taking over and winning hearts across the board. MINISO claims to be “smack bang in the middle of that trend”, renowned for items like Blind Boxes and adorable plushies. Last year it sold 30 plush toys per hour.

The new Camden store will be the first store to have dedicated zones for key ranges such as Sanrio, beauty, snacks and Blind Box collectibles. The Camden store will also feature ‘stylish’ homewares, cute accessories and its newly launched beauty + self-care line, featuring nail polishes, face masks, perfumes, and essential makeup products.

Saad Usman, Chief Operating Officer at MINISO UK, commented: “At MINISO, the unveiling of our Camden store signifies a momentous step in our journey, driven by our belief that 'Life is for Fun.' 

“Our store goes beyond the typical retail environment; it stands as a vibrant hub of joy, creativity and all things cute. With endless choices and delightful surprises, the Camden store perfectly embodies the unique spirit that defines MINISO.”

MINISO is preparing for an opening day featuring a live DJ, while shoppers will also have the chance to meet the brand’s mascot PenPen.

The new opening is the retailer’s ninth store in London and follows the successful opening of its other London stores in Oxford Street, Shaftesbury Avenue, Westfield White City, Ealing Broadway Shopping Centre, Brent Cross, Harrow, Lewisham and Wandsworth. 

MINISO has over 6,000 stores in over 100 countries, including several famous retail destinations such as Times Square in New York.