Chorley-based Panache Cruises puts team front and centre to drive future growth

Panache Cruises has announced that it has entered a strategic partnership with Birmingham-based people, culture and organisational development specialist, Lumien, to help support its ambitious growth strategy to be the world’s leading retailer of luxury and ultra-luxury cruises by 2030.

Lumien's unique approach will combine AI Infused deep data analysis with specialist expert services to surface and illuminate Panache Cruises unique strengths, identify potential areas for improvement and reveal hidden opportunities, to help the cruise retailer track, activate, and accelerate a purpose-driven culture that unleashes scale.

James Cole, founder and CEO at Panache Cruises, said, "Investing in our people plays an essential role in our future growth strategy, and how they feel about working for Panache Cruises is front and centre to our future success.

"Lumien's insights and expertise will help us cultivate a truly thriving culture where every team member feels valued, engaged, and empowered to deliver their very best. We are excited to be a part of this partnership and set new standards for colleagues, cruise lines and customers."

Chris Golby, Founder and CEO at Lumien, added: “As Panache Cruises seeks to become the world's leading luxury cruise provider by 2030, it’s encouraging to see them prioritise developing a genuine, thriving culture that fuels passion, commitment and enthusiasm.

"We are confident that in working together to establish the strongest foundations for building, scaling and supporting a high-performance culture, and by consistently acting on the things that truly matter, we can support James and the team achieve their ambitious growth goals.”