Kwayga launches ‘ambitious’ UK expansion with strategic investment and job creation

Kwayga, a B2B private label and trending supplier sourcing engine, transforming supply chain dynamics for food and beverage supermarket buyers and suppliers, has announced the launch of an ‘ambitious’ UK expansion programme and a commitment to bolstering its team with key hires in the UK and Ireland.

In a strategic move to strengthen its presence in the United Kingdom, Kwayga’s recruitment drive will see the creation of +15 highly skilled engineering, marketing and business development jobs over the next 12 months. Around 10 of the new roles are expected to be created in the UK with the remaining positions being filled internationally.

Mike McGrath, CEO and Co-founder of Kwayga, commented: “Expanding into the UK is a significant milestone for Kwayga, and we are eager to build a team that reflects the diversity and innovation inherent in the British market. 

“We recognize the importance of assembling a talented and strong team to drive innovation and meet the rising needs of our expanding base of supermarket customers. 

“The company is actively seeking professionals with expertise in technology, supply chain management, business development and customer relations to join its ranks and contribute to the ongoing success of the platform.”

Following the company’s recent €1m investment secured in September 2023 and led by the Redesdale Food & Beverage Fund, the company has positioned itself for growth with investment in people and operations.

Mike continued: “We want to revolutionise the British supermarket supply sector with our sourcing engine for supermarket buyers to connect them with product suppliers in UK, European and global markets. We have built up a strong platform for growth, bolstering our teams, system, and capability to expand into the UK with existing and new clients.”

Martin Fitzgerald, Co-Founder and COO at Kwayga, added: “With sourcing times reduced by 40 per cent, Kwayga is the fastest supplier-sourcing engine for food & drink buyers seeking savings, speed, quality, benchmarking and global reach in their buying activities. 

“With Kwayga, supermarkets have discovered the power of AI-driven sourcing — quickly verifying, connecting, and engaging with the best suppliers of private-label and trending food & drinks products across Europe."