Member Article

Adopt new tech or fall behind

Businesses are being warned that failing to adopt new technologies like artificial intelligence (AI) could leave them lagging behind competitors. AI, when utilised judiciously, can bring significant benefits, from automating routine tasks to enhancing cybersecurity and improving data analysis.

Juliet Moran, technical director at TelephoneSystems.Cloud, a company with over 23 years of experience in providing flexible, cloud-based phone systems to UK businesses, explains that while adopting new technology can be initially daunting, failure to do so could hold businesses back. 

Juliet said: “AI isn’t going anywhere and if you can use it to make your business more efficient, then you should. It will free up time for you and your team to focus on your core offering and growing the business.

“AI can be used to streamline routine tasks which take up time, analyse data to give information on customer behaviours and detect any suspicious activity which could lead to security breaches.

“Business owners need to embrace new technologies to move forward.” 

Juliet has this advice for businesses on how to use AI successfully in the workplace:

Routine tasks

AI can take away some of those routine admin tasks that can take big chunks of time. There are tools for diary management, data entry, managing emails and transcribing calls. Use these correctly and you have additional time to work on the business.

Improving content

Chat GPT can help with copywriting tasks from writing a blog for your website to drafting emails. The result will depend on the prompts it's given - it may take time to refine until you have relevant and accurate generated content.

Data insights

Artificial intelligence can take valuable information from data. The insights you glean will give your business a better understanding of customer behaviour, operational performance and trends.

Customer personalisation

From the data AI analyses, products and services can be personalised to suit the customer. This works well for consumer facing businesses, but adopted properly, can work equally well in other areas.

Improved monitoring

AI takes in and processes data in real time, meaning businesses can be alerted to any issues and actions in response quickly. For manufacturing businesses, this can prevent untimely breakdowns and expensive maintenance work.

Enhance cybersecurity

AI tools can improve cybersecurity, detecting anomalies, predicting breaches and responding to threats. The data analysis means the tools are able to pick out suspicious activities.

Increased profitability

With AI adopted, businesses should expect to see better productivity, increased efficiency, a reduction in costs and growth opportunities. All combined, these will increase the profitability of the business.

This was posted in Bdaily's Members' News section by Bdaily Publishing .