Member Article

Tees Valley start-up secures government investment

Darlington-based start-up Marketing Engine is celebrating a significant milestone after securing a five-figure investment from Innovate UK. 

The funding comes as part of Innovate UK’s Creative Catalyst competition, which aims to support the growth of innovative businesses in the creative industries.

Aimee Philipson, COO of Marketing Engine, said: “We couldn’t be more thrilled to have the backing of Innovate UK – as well as the support of fantastic organisations like Innovation SuperNetwork who have helped us so much over the last few years. 

“This funding will enable us to really take Marketing Engine to the next level and provide the missing piece in the marketing toolbox for so many businesses.”

Development of the software will be led by Newcastle-based digital agency Nebula Labs, with a focus on incorporating next-generation technologies such as AI. 

Dylan McKee, Co-founder at Nebula Labs, said: “It’s a pleasure to be working with the local entrepreneurs behind Marketing Engine to develop some cutting-edge innovations to take their SaaS platform to the next level, incorporating next-generation technologies like AI and proliferating them to effective use in the marketing industry through an accessible toolbox, and we can’t wait to get started!”

As part of the development, a Founders’ Club of early-adopter agencies and marketing teams has been established to help shape the product’s roadmap. 

Kieron Goldsborough, CEO and co-founder of Marketing Engine, added: “We’re looking for companies of all sizes to join our testing panel, so if you’re interested, please get in touch.”

Innovate UK, part of UK Research and Innovation, drives productivity and economic growth by supporting businesses in developing new ideas and bringing them to market. The organisation is investing up to £10 million in innovation projects through the Creative Catalyst Programme to accelerate business innovation and boost creative talent across the UK.

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