75Media expands national team

Leeds-based roadside advertising firm 75Media has appointed four new account directors to strengthen its national team and support its expanding portfolio of nearly 1,200 UK advertising sites.

Lucy Bendall, Carla Zonfrillo and Lydia Collins join as national account directors, bringing decades of experience in out-of-home media from roles at companies such as Clear Channel, Global Media and Alight Media.

Lucy said: “At 75Media I saw an opportunity for me to be a part of something special. Such ambition for growth is exciting and to be at the forefront of this was a key reason I wanted to join.

“The company’s values and mission also really appealed to me, and the fact I felt like my opinions and ideas will be listened to, enabling me to make a difference and be an integral part of things.”

Holly Watson takes on the role of international account director, focusing on clients outside the UK seeking to reach the British market.

She added: “When I saw the opportunity to work with the team in an international role, which has long been my ambition, I knew I couldn’t say no.

“It's fascinating understanding how international companies work - the market is vast and there is so much opportunity.”

With backgrounds in media sales and ad management across major firms, these new additions are set to enhance 75Media’s service to clients and support its growth as a leading player in the UK roadside advertising industry.

Chris Ball, business director of the national team, added: “It’s an absolute pleasure to welcome Lucy, Holly, Carla and Lydia to the team.

“As we continue to forge ahead with our plans for growth, the wealth of experience they all bring with them is ideal.”

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