1FitLife promotes new managing director

Content creation agency 1FitLife, based in Christchurch, Dorset, has promoted Jessica Overton to managing director, positioning the company for global growth and innovation.

Jessica will also lead Fitter Stock, 1FitLife’s B2B white-label fitness and wellness content subsidiary.

Since joining as an account manager in 2021, Jessica has delivered impactful campaigns for clients like David Lloyd Clubs and Slimming World.

She said: “I’m incredibly excited to lead our talented team from our Bournemouth studios.

“Together, we’ll continue to build on our successes and explore new avenues to positively impact the health and wellbeing sector.

“This promotion is a major professional milestone, but it’s also a chance to inspire others, particularly young women, both within our company and beyond, to pursue their goals.

“My focus is on fostering an empowered team environment where everyone can thrive.”

As founder David Langridge transitions to a strategic role, Jessica will drive 1FitLife’s end-to-end marketing solutions, including video production, design, and brand development.

David added: “Jessica’s promotion signals an exciting new chapter for us.

“At just 30, she embodies the innovative energy that will propel 1FitLife and Fitter Stock forward. With her vision and commitment, I am confident she’ll not only sustain our progress but enhance it, leaving her unique mark on the business.

“While I’m devoting more time to emerging opportunities, my role remains steadfastly supportive, collaborating with Jessica and our team to ensure we deliver exceptional client results.

“With Jessica’s leadership and my own strategic oversight, 1FitLife and Fitter Stock are poised for continued growth and innovation, building on a shared mission to lead the fitness and wellness content market with impactful, creative solutions.”

Sophie Lawler, chief executive of Total Fitness, added: “Jessica has shown incredible dedication and growth through our leadership programme, a true testament to her readiness for this role.

“As the first female CEO of a private-sector health club operator, I firmly believe in women’s capacity to exceed their own expectations. It’s inspiring to see Jessica bring that same drive to a senior leadership position.”

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