Briars Group strengthens board for global expansion

Global expansion specialists Briars Group, which has been operating for 30 years and has helped over 3000 companies expand their footprint into 150 different countries, have appointed Helen Grey, Phill Anderson and Stefan Dunn to their board, bolstering leadership as the company advances ambitious growth plans for 2025.

Helen Grey, with 20 years’ experience in software and services, becomes global sales director, bringing expertise in accounting, payroll, and HR solutions. Phill Anderson, the new global HR director, specialises in human capital strategies and large-scale growth initiatives. Stefan Dunn, now global transformation director, will focus on future-proofing operations and driving growth through technology and innovation.

These appointments come as Briars Group plans to establish regional hubs in the UK and expand its presence in North America, Europe, and Asia.

Andrew Fahey, chief executive at Briars Group, said: “We are thrilled that Helen, Phill and Stefan have joined the team, and they each add vital experience to the business at board level.

“The expertise that these appointments bring to the team across HR, accountancy and outsourced professional services will prove invaluable and gives us a board that can not only drive customer experience, product development and growth but one which is accustomed to M&A and investor cycles.

“This puts us in a great position to take the company forward.”

With 67 per cent of the board newly appointed, the firm leverages decades of global expertise to enhance its service delivery and accelerate its growth trajectory.

Briars serves as a reliable global and local partner for clients across diverse sectors, offering comprehensive international expansion services. These include operational and advisory support in accounting and tax, HR and payroll, international banking, foreign exchange and global mobility solutions.

Andrew added: “We have built up a strong reputation for helping businesses expand over the last 30 years and now feel the time is right to grow our presence globally.

“The new appointments are a vital part of our goal to become undeniably the number one provider of international business expansion services, and I am excited to see the effect they will have on our operations in the months ahead.

“This will undoubtedly drive forward our clients' experience, which remains our top priority.”

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