Hammers seal global deal with UAE developer

A Premier League football club has joined forces with a prominent real estate developer in a “first-of-its-kind” international partnership set to engage fans and highlight innovative projects.

West Ham United has named UAE-based Ohana Development as its official global partner in a multi-year agreement. The collaboration will showcase Ohana’s cutting-edge properties at the club’s London Stadium, with branding featured on pitchside LED boards and stadium screens during domestic fixtures.

The partnership will also bring unique fan engagement opportunities, including exclusive events featuring club ambassadors, highlighting the developer’s innovative projects across the emirates.

Nathan Thompson, chief commercial officer at West Ham United, welcomed Husein Salem, chief executive officer of Ohana Development, to London Stadium to formalise the partnership.

Nathan said: “We are thrilled to welcome Ohana Development, a leading real estate developer from the UAE, into this first-of-its-kind partnership.

“The community-driven ethos shared by both brands forms the foundation of this collaboration, ensuring that local and international Hammers fans alike will benefit from this exciting initiative.

“West Ham United’s global brand has grown significantly. This partnership showcases the club’s broad appeal while supporting industries in expanding their reach locally and internationally.”

With a 35-year legacy of delivering innovative real estate across three continents, Ohana aims to connect with West Ham’s global audience and highlight its developments in the UAE and Lebanon.

Husein Salem added: “We are very pleased to embark on this exciting journey with West Ham United as their official global partner.

“At Ohana, we are committed to crafting bespoke, world-class developments that blend elegance and exclusivity, elevating the standard of luxury living that brings families and communities together, much like how West Ham unites its fanbase.

“This partnership allows us to showcase our projects on an international stage while reinforcing the values of customer centricity, attainable luxury and family that define our brand.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →