EXTE appoints regional sales director

Global adtech business EXTE has named Fergal McKenna as regional sales director to lead its UK expansion beyond London.

Based in Manchester, Fergal will build relationships with agencies and brands across the North, positioning EXTE as a trusted partner for innovative branded content and campaigns.

Fergal brings significant experience, having spent five years at MiQ Manchester, where he was instrumental in driving regional growth and launching market-leading products.

His new role focuses on strengthening EXTE’s presence in the North and delivering measurable results for clients.

He said: “After an amazing five years at MiQ, I was ready for a new challenge.

“EXTE stood out for its unique offering and impressive creative studio, which I believe is unparalleled in the market.

“I’m excited to join a rapidly growing team and bring something exceptional to agencies and advertisers in the North.”

James Hill, chief commercial officer at EXTE, added: “We are thrilled to welcome Fergal to EXTE.

“His deep understanding of the regions, combined with his strong agency relationships and proven track record, make him the perfect fit to lead our expansion in this region.

“His expertise will play a key role in elevating our presence and delivering value to our clients.”

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