Castle Green Homes appoints data analyst to drive growth

Fast-growing homebuilder Castle Green Homes has appointed David McCaffrey as its new data analyst, a role designed to support the company’s ambitious expansion plans. Based at the Preston Brook office, David will contribute to the company’s strategy as it targets delivering over 700 homes across 15 sites in the current financial year.

Since a management buyout in 2020 and a subsequent rebrand, Castle Green has achieved remarkable growth, completing 291 homes in the year ending March 2024, a 155 per cent increase since 2020. Turnover has also surged by 333 per cent, with 1,000 homes delivered since the rebrand.

David, whose background includes roles at JP Morgan and QVC, brings expertise in business intelligence and customer experience analytics. He is pursuing a BASc in digital and technology solutions at the University of Roehampton.

He said: “My first project with Castle Green was working with the finance director and CEO Gwyn Jones on the new business plan and the five-year forecast.

“It was really beneficial as it gave me an overview of where the company is at and what it’s aiming for.”

“Because the company is growing quickly a lot of the data is segmented. Some of it is updated daily and some quarterly. It’s important to have one data source and the true position at that time. 

“We need to get to a position where we can go from a high level and look at the spend for a site down to a particular plot and see all of that information in one place whether it’s a partnerships site or open market development.”

“I’d like to see my role develop to become head of analytics with a team of data analysts and data engineers.”

Castle Green, headquartered in St Asaph with offices at Preston Brook, is expanding its geographic reach to include Greater Manchester, North Staffordshire and North Shropshire, building on its strong presence in North Wales, Cheshire and the Liverpool City Region. The business now employs 114 people, a 37 per cent increase since 2021.

Dave Nicholls, system manager at Castle Green, added: “David demonstrated the ideal level of ability in the areas that we were looking to improve, with experience from a number of industry sectors, proving his adaptability.

“Coupled with his professional 'can-do' attitude, he was a perfect fit for the role and the wider team.

“His skillset complements that of the existing team, meaning we now have a diverse range of abilities in-house to handle the various IT and data needs of the business.”

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