Research agency’s move signals growth ambitions

A national market research agency has relocated to a historic office in Newcastle city centre as part of its ongoing expansion strategy.

Explain, a full-service market research company, has moved into the iconic Earl Grey House opposite the Theatre Royal on Grey Street, following a year of significant growth, including a nine per cent increase in turnover for 2024.

Bosses say the relocation to the 3,200sq ft office is a “strategic investment” in the company’s future, helping support its ambitious plans and providing “the space” and “productive environment” in which the agency can expand its workforce and client base in 2025, driven by new contracts in the technology, utilities and health sectors.

Kim Davis, Explain managing director, said: “After a period of significant growth and to support our ambitions for the coming years, we have moved into our new home in Earl Grey House.

“This year has been an exciting one, with growth across our portfolio in the North East and the UK.

“This move is a strategic investment in our future, and will give us the space to welcome more talented people to the team as we continue to grow.” 

The agency, which serves clients across the UK, provides actionable insights to support decision-making and sustainability goals, including decarbonisation efforts.

With a successful management buyout in 2019 and recognition in the Ward Hadaway North East Fastest 50, Explain continues to build its reputation as a trusted partner for organisations, including NHS trusts, water companies and energy networks.

Earl Grey House, a listed building dating back to 1837, is part of Newcastle’s bustling Grey Street business hub, home to high-profile tenants such as Arctic Wolf, Visualsoft and Malhotra Group.

Michael Downey, director at letting agent Parker Knights, added: “We are delighted to welcome Explain into Earl Grey House.

“The team has been great to work with, and we wish them all the best for the future in their new home.”

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