Agency chosen to help sow seeds of success

A Leeds-based digital agency has been chosen to craft a fresh strategy for a company at the forefront of agricultural innovation.

Perfect Storm has been appointed by Greenland Seeds to support its mission of delivering sustainable seed solutions for farmers and agricultural professionals across the UK.

The company, which is based in Newport, a village in the East Riding of Yorkshire, provides a range of grass and forage seeds tailored to improve crop yields and adapt to diverse climates and soil conditions.

Michael Hoff, managing director at Greenland Seeds, said: “We were impressed by the collaborative approach suggested by Perfect Storm, which is designed to align marketing initiatives directly with our business objectives.

“Importantly, key performance indicators will be monitored to help drive measurable commercial success.

“This partnership represents an opportunity to enhance Greenland’s industry leadership by building stronger relationships with our customers, expanding our reach through innovative digital strategies.”

Perfect Storm will employ its ‘business immersion methodology’, delving into Greenland Seeds’ operational challenges and opportunities to create a customer-first digital strategy that will include qualitative research to better understand the needs and behaviours of farmers, agronomists and distributors.

The insights gained will then inform the development of a marketing strategy to define key messaging and prioritise areas of focus for maximum impact.

Dan Svikis, strategy and effectiveness director at Perfect Storm, added: “Greenland Seeds has an incredible history of providing solutions that truly support agricultural progress.

“We’re thrilled to partner with the organisation to translate their customer-first ethos into a digital marketing strategy that strengthens their connection with their audience and drives sustainable growth.”

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