From l to r - Chris Brown (Ethos Asset Finance), Asher Moses (Sherbet) and Robert Still (Reward).jpg
Pictured, from left to right, are Chris Brown, managing director and owner of Ethos Asset Finance; Asher Moses, founder and owner of Sherbet Electric Taxi Company; and Robert Still, managing director of Reward Asset Finance

Electric taxi firm powers growth with £1.6 million deal

A central London-based electric taxi company is accelerating its growth plans following a £1.6 million asset refinance deal designed to drive expansion and community initiatives.

Sherbet Electric Taxi Company, a leader in eco-friendly transport, is set to triple its operations in the next year through mergers and acquisitions, supported by funding from Reward Funding

The cash has already enabled the company to open its flagship Camden headquarters and expand its fleet to over 450 electric taxis.

The new headquarters will also house a 24/7 café and community hub, launching in January. Designed to support licensed taxi drivers and the local community, the hub aims to provide a safe, welcoming space for those feeling vulnerable or in need.

Owned by industry pioneer Asher Moses, Sherbet has been at the forefront of innovation in London’s taxi trade for decades, from introducing card payments to championing green initiatives. The company continues to support Transport for London’s mission to reduce pollution across the capital.

Asher said: “Our growth plans have really accelerated in the last 12 months due to growing corporate demand for greener transport solutions, the expansion of our electric vehicle fleet and the opening of our new headquarters. 

“We’ve also decommissioned 250 diesel powered vehicles to completely decarbonize our entire fleet and invested greatly in supporting Transport for London and its target to eliminate emissions across the capital. 

“As more companies turn to us to help reduce their carbon footprint and meet their ESG targets, we needed an agile finance solution from Reward to ensure we continue to seize this market opportunity and don’t stand still as a business. 

“We’re now looking forward to opening the new community hub in the new year and aiming to treble in size through a range of strategic mergers and acquisitions that stay true to our overall values and vision.”

The deal between Sherbet Electric Taxi Company and Reward Funding was brokered by Ethos Asset Finance.

Robert Still, managing director of Reward Asset Finance, added: “As a lender which cares greatly about our responsibility to the environment, we’re extremely proud to be helping fund the growth of a business that is doing so much to tackle vehicle pollution across London.

“Our mission is to deliver responsive asset finance solutions to companies seeking to unlock new market opportunities, foster innovation and drive growth. 

“Sherbet Electric Taxi Company exemplifies how we empower businesses to access a higher level of funding than traditional banks by utilising the equity in their assets. 

“We look forward to being part of their journey moving forwards and supporting their continued expansion.”

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