USB2U announces leadership change for 2025

Sebastian La Porta, managing director of Northampton-based USB2U, has announced his retirement at the end of 2024 after 22 years of leadership.

Natalie Sharpe, head of commercial development, will step into the role as managing director in January 2025, leading the company as it continues its legacy as one of the UK’s top suppliers of promotional technology products.

Sebastian said: “It has been an immense privilege to have played a part in building USB2U into the trusted brand it is today. 

“This could only have been achieved by having the most driven and talented group of staff, loyal customers and an incredible set of suppliers.”

“I retire safe in the knowledge that the business is in extremely good hands and I’m excited to see Natalie take USB2U to new heights.”

Natalie added: “I am honoured to step into the managing director role at such a pivotal time for USB2U. 

“My focus will be on continuing Sebastian’s legacy, while driving innovation and sustainability within the promotional products sector.” 

“I am grateful to our fantastic team for their hard work and support over the years, and I am excited to bring a fresh new approach, whilst maintaining USB2U’s fantastic culture and ethos.”

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